According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 50 percent of Indonesian respondents between 25 and 34 years stated that they would pay the same price as a similar product for an influencer collaboration product. The same survey found that the majority of Indonesian respondents had purchased an item or product because it had been endorsed by an influencer.
Acceptable price range for influencer collaboration products in Indonesia as of May 2023, by age group
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55 years and older
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Rakuten Insight. (June 12, 2023). Acceptable price range for influencer collaboration products in Indonesia as of May 2023, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1201744/indonesia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Acceptable price range for influencer collaboration products in Indonesia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1201744/indonesia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight. (2023). Acceptable price range for influencer collaboration products in Indonesia as of May 2023, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1201744/indonesia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Acceptable Price Range for Influencer Collaboration Products in Indonesia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201744/indonesia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/
Rakuten Insight, Acceptable price range for influencer collaboration products in Indonesia as of May 2023, by age group Statista, https://www.statista.com/statistics/1201744/indonesia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/ (last visited August 25, 2024)
Acceptable price range for influencer collaboration products in Indonesia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201744/indonesia-willingness-to-spend-on-influencer-collaboration-products-by-age-group/