Impact of influencer endorsements on buying in China 2023, by gender and product type
Rakuten Insight in May 2023, a majority of respondents who had followed social media influencers said that they had bought products recommended by influencers. Endorsed clothing items were one of the most popular product types among such respondents, with about 60 percent of female and 57 percent of male respondents having made a purchase.
Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by