Willingness to pay for influencer collaboration products Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Aug 9, 2024
According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 51 percent of Indonesian respondents stated that they would pay the same price as a similar product for an influencer collaboration product. The same survey found that the majority of Indonesian respondents had purchased an item or product because it had been endorsed by an influencer.

Acceptable price range for influencer collaboration products in Indonesia as of May 2023

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Release date

June 2023

Region

Indonesia

Survey time period

May 11 to 31, 2023

Number of respondents

6,177 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

The survey question was: "How much more would you be willing to spend on a collaboration product between a brand and an influencer?"

Figures have been rounded

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Statistics on " Influencer marketing in Indonesia "

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Overview

5

Marketing strategies

6

Engagement rates

5

Number of influencers

4

Popular influencers

4

Consumer attitudes

6

Further related statistics

2

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Statistics

Topics

Influencer marketing in IndonesiaInternet usage in IndonesiaE-commerce in IndonesiaConsumer shopping behavior in IndonesiaSocial media in Indonesia
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