YouTubers have become consumers' favorite source in shopping advices. According to a consumer survey conducted by Rakuten Insight in May 2023, about 72 percent of respondents from Taiwan who had purchased a product endorsed from an influencer said that they it was a recommendation from a YouTuber.
Types of social media influencers preferred in purchasing an endorsed item in Taiwan as of May 2023
Original survey question:
What type of influencer endorsed the product that you purchased? (multiple answers allowed)
The question was asked among respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.
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Rakuten Insight. (June 15, 2023). Types of social media influencers preferred in purchasing an endorsed item in Taiwan as of May 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1201622/taiwan-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight. "Types of social media influencers preferred in purchasing an endorsed item in Taiwan as of May 2023." Chart. June 15, 2023. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1201622/taiwan-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight. (2023). Types of social media influencers preferred in purchasing an endorsed item in Taiwan as of May 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1201622/taiwan-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight. "Types of Social Media Influencers Preferred in Purchasing An Endorsed Item in Taiwan as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201622/taiwan-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight, Types of social media influencers preferred in purchasing an endorsed item in Taiwan as of May 2023 Statista, https://www.statista.com/statistics/1201622/taiwan-preferred-influencer-types-on-buying-endorsed-products/ (last visited December 19, 2024)
Types of social media influencers preferred in purchasing an endorsed item in Taiwan as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201622/taiwan-preferred-influencer-types-on-buying-endorsed-products/
