Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about 68 percent of respondents from Hong Kong who had purchased a product endorsed by an influencer said that the influencer was a YouTuber.
Types of social media influencers preferred in purchasing an endorsed item in Hong Kong as of May 2023
Original survey question:
What type of influencer endorsed the product that you purchased? (multiple answers allowed)
The question was asked among respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.
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Rakuten Insight. (June 15, 2023). Types of social media influencers preferred in purchasing an endorsed item in Hong Kong as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201616/hong-kong-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight. "Types of social media influencers preferred in purchasing an endorsed item in Hong Kong as of May 2023." Chart. June 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201616/hong-kong-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight. (2023). Types of social media influencers preferred in purchasing an endorsed item in Hong Kong as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201616/hong-kong-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight. "Types of Social Media Influencers Preferred in Purchasing An Endorsed Item in Hong Kong as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201616/hong-kong-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight, Types of social media influencers preferred in purchasing an endorsed item in Hong Kong as of May 2023 Statista, https://www.statista.com/statistics/1201616/hong-kong-preferred-influencer-types-on-buying-endorsed-products/ (last visited December 22, 2024)
Types of social media influencers preferred in purchasing an endorsed item in Hong Kong as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201616/hong-kong-preferred-influencer-types-on-buying-endorsed-products/
