The influence of actors in shopping still remains in China. According to a Chinese consumer survey conducted by Rakuten Insight in May 2023, about 52 percent of respondents who had purchased an endorsed product from an influencer said that they it was a recommendation from an actor or a reality TV star.
Types of social media influencers preferred in purchasing an endorsed item in China as of May 2023
Original survey question:
What type of influencer endorsed the product that you purchased? (multiple answers allowed)
The question was asked among respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.
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Rakuten Insight. (June 15, 2023). Types of social media influencers preferred in purchasing an endorsed item in China as of May 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1201608/china-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight. "Types of social media influencers preferred in purchasing an endorsed item in China as of May 2023." Chart. June 15, 2023. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1201608/china-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight. (2023). Types of social media influencers preferred in purchasing an endorsed item in China as of May 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1201608/china-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight. "Types of Social Media Influencers Preferred in Purchasing An Endorsed Item in China as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201608/china-preferred-influencer-types-on-buying-endorsed-products/
Rakuten Insight, Types of social media influencers preferred in purchasing an endorsed item in China as of May 2023 Statista, https://www.statista.com/statistics/1201608/china-preferred-influencer-types-on-buying-endorsed-products/ (last visited December 03, 2024)
Types of social media influencers preferred in purchasing an endorsed item in China as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201608/china-preferred-influencer-types-on-buying-endorsed-products/
