According to a consumer survey conducted by Rakuten Insight in May 2023, a quarter of male respondents from Taiwan who had followed influencers but were not convinced by the influencer endorsement said that they were either skeptical about the quality of the endorsed items or they did not trust the influencer. The same survey found that a majority of Taiwanese respondents had purchased the products endorsed by an influencer.
Major reasons for not purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender
Original survey question:
Why did you not make the purchase of the item or product which was endorsed by the influencer?
The question was asked among 1,852 female and 1,856 male respondents who had followed at least one influencer on social media but had not purchased any items promoted by the influencer.
Figures might not sum up to 100 percent due to rounding up.
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Rakuten Insight. (June 15, 2023). Major reasons for not purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1201595/taiwan-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight. "Major reasons for not purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1201595/taiwan-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight. (2023). Major reasons for not purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1201595/taiwan-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight. "Major Reasons for Not Purchasing a Product Endorsed by Influencers in Taiwan as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201595/taiwan-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight, Major reasons for not purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender Statista, https://www.statista.com/statistics/1201595/taiwan-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/ (last visited November 23, 2024)
Major reasons for not purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201595/taiwan-reasons-for-not-buying-a-product-endorsed-by-influencers-by-gender/
