According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 76 percent of Indonesian respondents aged 25 to 34 years stated that they would purchase a product from an influencer collaboration. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023, by age group [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1201594/indonesia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1201594/indonesia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. (2023). Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1201594/indonesia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight. "Willingness to Purchase Products from An Influencer Collaboration in Indonesia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201594/indonesia-willingness-to-buy-influencer-collaboration-products-by-age-group/
Rakuten Insight, Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023, by age group Statista, https://www.statista.com/statistics/1201594/indonesia-willingness-to-buy-influencer-collaboration-products-by-age-group/ (last visited November 24, 2024)
Willingness to purchase products from an influencer collaboration in Indonesia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201594/indonesia-willingness-to-buy-influencer-collaboration-products-by-age-group/