According to a consumer survey conducted by Rakuten Insight in May 2023, a majority of respondents from Taiwan who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. About 55 percent of such respondents did so because they were convinced by the promotion from the influencer.
Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023
Original survey question:
Why did you make the purchase of the item or product which was endorsed by the influencer?
The gender share of respondents: 59 percent of female and 41 percent of male.
Only among respondents who followed at least one influencer on social media and had purchased the items promoted by the influencer.
Figures might not sum up to 100 percent due to rounding up.
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Rakuten Insight. (June 15, 2023). Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201582/taiwan-reasons-for-buying-a-product-endorsed-by-influencers/
Rakuten Insight. "Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023." Chart. June 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201582/taiwan-reasons-for-buying-a-product-endorsed-by-influencers/
Rakuten Insight. (2023). Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201582/taiwan-reasons-for-buying-a-product-endorsed-by-influencers/
Rakuten Insight. "Major Reasons for Purchasing a Product Endorsed by Influencers in Taiwan as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201582/taiwan-reasons-for-buying-a-product-endorsed-by-influencers/
Rakuten Insight, Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023 Statista, https://www.statista.com/statistics/1201582/taiwan-reasons-for-buying-a-product-endorsed-by-influencers/ (last visited December 22, 2024)
Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201582/taiwan-reasons-for-buying-a-product-endorsed-by-influencers/
