According to a consumer survey conducted by Rakuten Insight in May 2023, a majority of respondents from Taiwan who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. About 50 percent of such male respondents did so because they were convinced by the promotion from the influencer.
Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender
Original survey question:
Why did you make the purchase of the item or product which was endorsed by the influencer?
The question was asked among respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer. he gender share of respondents: 59 percent of female and 41 percent of male.
Figures might not sum up to 100 percent due to rounding up.
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Rakuten Insight. (June 15, 2023). Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1201574/taiwan-reasons-for-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight. "Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1201574/taiwan-reasons-for-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight. (2023). Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1201574/taiwan-reasons-for-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight. "Major Reasons for Purchasing a Product Endorsed by Influencers in Taiwan as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201574/taiwan-reasons-for-buying-a-product-endorsed-by-influencers-by-gender/
Rakuten Insight, Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender Statista, https://www.statista.com/statistics/1201574/taiwan-reasons-for-buying-a-product-endorsed-by-influencers-by-gender/ (last visited December 21, 2024)
Major reasons for purchasing a product endorsed by influencers in Taiwan as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201574/taiwan-reasons-for-buying-a-product-endorsed-by-influencers-by-gender/
