According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 68 percent of Indonesian respondents between 16 and 24 years stated that cosmetics was the type of products endorsed by influencers that they would purchase. The same survey found that the majority of Indonesian respondents had purchased an item or product because it had been endorsed by an influencer.
Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023, by age group [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/1201558/indonesia-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight. "Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/1201558/indonesia-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight. (2023). Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/1201558/indonesia-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight. "Type of Products Purchased by Consumers Based on Influencer Endorsement in Indonesia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201558/indonesia-products-bought-based-on-influencers-endorsement-by-age-group/
Rakuten Insight, Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023, by age group Statista, https://www.statista.com/statistics/1201558/indonesia-products-bought-based-on-influencers-endorsement-by-age-group/ (last visited November 04, 2024)
Type of products purchased by consumers based on influencer endorsement in Indonesia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201558/indonesia-products-bought-based-on-influencers-endorsement-by-age-group/
