According to a consumer survey conducted by Rakuten Insight in May 2023, a majority of respondents from Hong Kong who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. About 51 percent of these respondents did so because they were convinced by the promotion from the influencer. The result showed that a slightly higher proportion of male consumers said that they would buy the product anyway without the endorsement and make the purchase solely based on the trust on the influencer than female counterparts.
Major reasons for purchasing a product endorsed by influencers in Hong Kong as of May 2023
Original survey question:
Why did you make the purchase of the item or product which was endorsed by the influencer?
The question was asked among the respondents who had followed at least one influencer on social media and had purchased the items promoted by the influencer.
Figures might not sum up to 100 percent due to rounding up.
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Rakuten Insight. (June 15, 2023). Major reasons for purchasing a product endorsed by influencers in Hong Kong as of May 2023 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1201556/hong-kong-reasons-for-buying-a-product-endorsed-by-influencers/
Rakuten Insight. "Major reasons for purchasing a product endorsed by influencers in Hong Kong as of May 2023." Chart. June 15, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1201556/hong-kong-reasons-for-buying-a-product-endorsed-by-influencers/
Rakuten Insight. (2023). Major reasons for purchasing a product endorsed by influencers in Hong Kong as of May 2023. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1201556/hong-kong-reasons-for-buying-a-product-endorsed-by-influencers/
Rakuten Insight. "Major Reasons for Purchasing a Product Endorsed by Influencers in Hong Kong as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1201556/hong-kong-reasons-for-buying-a-product-endorsed-by-influencers/
Rakuten Insight, Major reasons for purchasing a product endorsed by influencers in Hong Kong as of May 2023 Statista, https://www.statista.com/statistics/1201556/hong-kong-reasons-for-buying-a-product-endorsed-by-influencers/ (last visited November 05, 2024)
Major reasons for purchasing a product endorsed by influencers in Hong Kong as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1201556/hong-kong-reasons-for-buying-a-product-endorsed-by-influencers/
