During a 2020 study, around 38 percent of e-commerce users surveyed in Chile said that they looked for reviews of a product or service on social media before purchasing said product or service. In Mexico, 27 percent of respondents stated the same. Latin America as a whole was projected to be home to nearly 297 million e-commerce users in 2021.
Percentage of consumers who looked for reviews on social media before purchasing a product or service online in selected Latin American countries in 2020
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EBANX. (December 15, 2020). Percentage of consumers who looked for reviews on social media before purchasing a product or service online in selected Latin American countries in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1201554/social-media-review-search-prior-to-online-purchase-latin-america/
EBANX. "Percentage of consumers who looked for reviews on social media before purchasing a product or service online in selected Latin American countries in 2020." Chart. December 15, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1201554/social-media-review-search-prior-to-online-purchase-latin-america/
EBANX. (2020). Percentage of consumers who looked for reviews on social media before purchasing a product or service online in selected Latin American countries in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1201554/social-media-review-search-prior-to-online-purchase-latin-america/
EBANX. "Percentage of Consumers Who Looked for Reviews on Social Media before Purchasing a Product or Service Online in Selected Latin American Countries in 2020." Statista, Statista Inc., 15 Dec 2020, https://www.statista.com/statistics/1201554/social-media-review-search-prior-to-online-purchase-latin-america/
EBANX, Percentage of consumers who looked for reviews on social media before purchasing a product or service online in selected Latin American countries in 2020 Statista, https://www.statista.com/statistics/1201554/social-media-review-search-prior-to-online-purchase-latin-america/ (last visited July 22, 2024)
Percentage of consumers who looked for reviews on social media before purchasing a product or service online in selected Latin American countries in 2020 [Graph], EBANX, December 15, 2020. [Online]. Available: https://www.statista.com/statistics/1201554/social-media-review-search-prior-to-online-purchase-latin-america/
