According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 64 percent of Indonesian respondents between 16 and 24 years stated that Instagram influencers were the type of influencer whose endorsed products they would purchase. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1201509/indonesia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. "Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1201509/indonesia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. (2023). Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1201509/indonesia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight. "Type of Influencers Whose Endorsed Products Were Purchased by Consumers in Indonesia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201509/indonesia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
Rakuten Insight, Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023, by age group Statista, https://www.statista.com/statistics/1201509/indonesia-influencers-endorsing-products-purchased-by-consumers-by-age-group/ (last visited December 30, 2024)
Type of influencers whose endorsed products were purchased by consumers in Indonesia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201509/indonesia-influencers-endorsing-products-purchased-by-consumers-by-age-group/
