According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 63 percent of Indonesian respondents aged 16 to 34 years stated that they had not purchased any items or products endorsed by influencers because they had not needed the endorsed products. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023, by age group [Graph]. In Statista. Retrieved November 12, 2024, from https://www.statista.com/statistics/1201421/indonesia-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 12, 2024. https://www.statista.com/statistics/1201421/indonesia-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. (2023). Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 12, 2024. https://www.statista.com/statistics/1201421/indonesia-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for Not Purchasing Any Products That Were Endorsed by Influencers in Indonesia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201421/indonesia-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight, Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023, by age group Statista, https://www.statista.com/statistics/1201421/indonesia-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/ (last visited November 12, 2024)
Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201421/indonesia-reasons-for-not-buying-products-endorsed-by-influencers-by-age-group/
