During a survey carried out in 2020 among marketers from Germany, United Kingdom, and the United States, 61 percent of U.S. marketers said they had worked with influencers on multi-platform campaigns. In the UK, the share stood at 51 percent.
Share of marketers working with influencers on multi-platform marketing campaigns in selected countries worldwide as of August 2020
Characteristic
Share of responding marketers
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Agility PR Solutions. (October 5, 2020). Share of marketers working with influencers on multi-platform marketing campaigns in selected countries worldwide as of August 2020 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1201403/marketers-work-influencers-multi-platforms-campaigns/
Agility PR Solutions. "Share of marketers working with influencers on multi-platform marketing campaigns in selected countries worldwide as of August 2020." Chart. October 5, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1201403/marketers-work-influencers-multi-platforms-campaigns/
Agility PR Solutions. (2020). Share of marketers working with influencers on multi-platform marketing campaigns in selected countries worldwide as of August 2020. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1201403/marketers-work-influencers-multi-platforms-campaigns/
Agility PR Solutions. "Share of Marketers Working with Influencers on Multi-platform Marketing Campaigns in Selected Countries Worldwide as of August 2020." Statista, Statista Inc., 5 Oct 2020, https://www.statista.com/statistics/1201403/marketers-work-influencers-multi-platforms-campaigns/
Agility PR Solutions, Share of marketers working with influencers on multi-platform marketing campaigns in selected countries worldwide as of August 2020 Statista, https://www.statista.com/statistics/1201403/marketers-work-influencers-multi-platforms-campaigns/ (last visited July 23, 2024)
Share of marketers working with influencers on multi-platform marketing campaigns in selected countries worldwide as of August 2020 [Graph], Agility PR Solutions, October 5, 2020. [Online]. Available: https://www.statista.com/statistics/1201403/marketers-work-influencers-multi-platforms-campaigns/