According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 65 percent of Indonesian respondents stated that they had not purchased any items or products endorsed by influencers because they had not needed the endorsed products. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023
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Rakuten Insight. (June 12, 2023). Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1201393/indonesia-reasons-for-not-buying-products-endorsed-by-influencers/
Rakuten Insight. "Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023." Chart. June 12, 2023. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1201393/indonesia-reasons-for-not-buying-products-endorsed-by-influencers/
Rakuten Insight. (2023). Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1201393/indonesia-reasons-for-not-buying-products-endorsed-by-influencers/
Rakuten Insight. "Reasons for Not Purchasing Any Products That Were Endorsed by Influencers in Indonesia as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201393/indonesia-reasons-for-not-buying-products-endorsed-by-influencers/
Rakuten Insight, Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023 Statista, https://www.statista.com/statistics/1201393/indonesia-reasons-for-not-buying-products-endorsed-by-influencers/ (last visited December 20, 2024)
Reasons for not purchasing any products that were endorsed by influencers in Indonesia as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201393/indonesia-reasons-for-not-buying-products-endorsed-by-influencers/
