During a survey carried out in 2020 among marketers from Germany, United Kingdom, and the United States, 55 percent said they would feel anxious about working with an influencer who was open to discussions on social and political issues.
Share of marketers who would feel anxious about working with an influencer who is vocal about social and political issues in Germany, the United Kingdom, and the United States as of August 2020
Characteristic
Share of responding marketers
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MAD//Fest. (November 16, 2020). Share of marketers who would feel anxious about working with an influencer who is vocal about social and political issues in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1201391/marketers-anxious-influencer-social-political-issues/
MAD//Fest. "Share of marketers who would feel anxious about working with an influencer who is vocal about social and political issues in Germany, the United Kingdom, and the United States as of August 2020." Chart. November 16, 2020. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1201391/marketers-anxious-influencer-social-political-issues/
MAD//Fest. (2020). Share of marketers who would feel anxious about working with an influencer who is vocal about social and political issues in Germany, the United Kingdom, and the United States as of August 2020. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1201391/marketers-anxious-influencer-social-political-issues/
MAD//Fest. "Share of Marketers Who Would Feel Anxious about Working with An Influencer Who Is Vocal about Social and Political Issues in Germany, The United Kingdom, and The United States as of August 2020." Statista, Statista Inc., 16 Nov 2020, https://www.statista.com/statistics/1201391/marketers-anxious-influencer-social-political-issues/
MAD//Fest, Share of marketers who would feel anxious about working with an influencer who is vocal about social and political issues in Germany, the United Kingdom, and the United States as of August 2020 Statista, https://www.statista.com/statistics/1201391/marketers-anxious-influencer-social-political-issues/ (last visited July 23, 2024)
Share of marketers who would feel anxious about working with an influencer who is vocal about social and political issues in Germany, the United Kingdom, and the United States as of August 2020 [Graph], MAD//Fest, November 16, 2020. [Online]. Available: https://www.statista.com/statistics/1201391/marketers-anxious-influencer-social-political-issues/