During a global 2020 survey carried out among digital ad sales and operations professionals, 81 percent of respondents stated they used Google Ad Manager to manage their advertising inventory; 46 percent said they used Amazon Publisher Services.
Most used supply-side platforms (SSPs) according to advertising publishers worldwide as of May 2020
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AdExchanger. (May 5, 2020). Most used supply-side platforms (SSPs) according to advertising publishers worldwide as of May 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1201364/supply-side-platforms-worldwide/
AdExchanger. "Most used supply-side platforms (SSPs) according to advertising publishers worldwide as of May 2020." Chart. May 5, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1201364/supply-side-platforms-worldwide/
AdExchanger. (2020). Most used supply-side platforms (SSPs) according to advertising publishers worldwide as of May 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1201364/supply-side-platforms-worldwide/
AdExchanger. "Most Used Supply-side Platforms (Ssps) According to Advertising Publishers Worldwide as of May 2020." Statista, Statista Inc., 5 May 2020, https://www.statista.com/statistics/1201364/supply-side-platforms-worldwide/
AdExchanger, Most used supply-side platforms (SSPs) according to advertising publishers worldwide as of May 2020 Statista, https://www.statista.com/statistics/1201364/supply-side-platforms-worldwide/ (last visited July 22, 2024)
Most used supply-side platforms (SSPs) according to advertising publishers worldwide as of May 2020 [Graph], AdExchanger, May 5, 2020. [Online]. Available: https://www.statista.com/statistics/1201364/supply-side-platforms-worldwide/