According to a survey by Rakuten Insight on online travel agencies (OTA) conducted in June 2023, 57 percent of Vietnamese respondents booked their accommodation several weeks before their trip when using an online travel agency. Meanwhile, around 36 percent of them did so several months before their journey.
Most common timing of booking accommodation via an online travel agency in Vietnam as of June 2023
The survey question was: "If you had used an online travel agency to book or purchase your travel accommodation (hotel, guesthouse, holiday apartment, etc), when did you do so? (choose all answers that apply)"
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Rakuten Insight. (August 2, 2023). Most common timing of booking accommodation via an online travel agency in Vietnam as of June 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1201334/vietnam-timing-of-using-an-online-travel-agency-to-book-accommodation/
Rakuten Insight. "Most common timing of booking accommodation via an online travel agency in Vietnam as of June 2023." Chart. August 2, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1201334/vietnam-timing-of-using-an-online-travel-agency-to-book-accommodation/
Rakuten Insight. (2023). Most common timing of booking accommodation via an online travel agency in Vietnam as of June 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1201334/vietnam-timing-of-using-an-online-travel-agency-to-book-accommodation/
Rakuten Insight. "Most Common Timing of Booking Accommodation via An Online Travel Agency in Vietnam as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201334/vietnam-timing-of-using-an-online-travel-agency-to-book-accommodation/
Rakuten Insight, Most common timing of booking accommodation via an online travel agency in Vietnam as of June 2023 Statista, https://www.statista.com/statistics/1201334/vietnam-timing-of-using-an-online-travel-agency-to-book-accommodation/ (last visited December 30, 2024)
Most common timing of booking accommodation via an online travel agency in Vietnam as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201334/vietnam-timing-of-using-an-online-travel-agency-to-book-accommodation/