Rakuten Insight on online travel agencies (OTA) in China conducted in June 2023, 39 percent of the respondents who did not purchase tickets or services through online travel agencies stated that they found a better price on the official webside of the travel service provider instead. Moreover, 22 percent preferred to use the services of a traditional (offline) travel agency.
According to a survey by Reasons for not using online travel agencies for purchasing tickets or services in China as of June 2023
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Rakuten Insight. (August 2, 2023). Reasons for not using online travel agencies for purchasing tickets or services in China as of June 2023 [Graph]. In Statista. Retrieved June 05, 2024, from https://www.statista.com/statistics/1201748/china-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for not using online travel agencies for purchasing tickets or services in China as of June 2023." Chart. August 2, 2023. Statista. Accessed June 05, 2024. https://www.statista.com/statistics/1201748/china-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight. (2023). Reasons for not using online travel agencies for purchasing tickets or services in China as of June 2023. Statista. Statista Inc.. Accessed: June 05, 2024. https://www.statista.com/statistics/1201748/china-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight. "Reasons for Not Using Online Travel Agencies for Purchasing Tickets or Services in China as of June 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/1201748/china-reasons-to-not-use-online-agencies-for-travel-tickets/
Rakuten Insight, Reasons for not using online travel agencies for purchasing tickets or services in China as of June 2023 Statista, https://www.statista.com/statistics/1201748/china-reasons-to-not-use-online-agencies-for-travel-tickets/ (last visited June 05, 2024)
Reasons for not using online travel agencies for purchasing tickets or services in China as of June 2023 [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/1201748/china-reasons-to-not-use-online-agencies-for-travel-tickets/