According to a survey by Rakuten Insight in May 2023, more than half of the Indian participants admitted to having purchased an item that was endorsed by an influencer. On the other hand, only two percent of the respondents claimed to be unaware of product endorsements by influencers.
Share of people that purchased a product endorsed by an influencer in India in May 2023
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Rakuten Insight. (June 12, 2023). Share of people that purchased a product endorsed by an influencer in India in May 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
Rakuten Insight. "Share of people that purchased a product endorsed by an influencer in India in May 2023." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
Rakuten Insight. (2023). Share of people that purchased a product endorsed by an influencer in India in May 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
Rakuten Insight. "Share of People That Purchased a Product Endorsed by An Influencer in India in May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
Rakuten Insight, Share of people that purchased a product endorsed by an influencer in India in May 2023 Statista, https://www.statista.com/statistics/1201316/india-people-that-purchased-influencer-endorsed-product/ (last visited December 22, 2024)
Share of people that purchased a product endorsed by an influencer in India in May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201316/india-people-that-purchased-influencer-endorsed-product/
