According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 45 percent of Indonesian respondents aged 16 to 34 years stated that they had purchased products endorsed by influencers because they had wanted to buy the product, regardless of who had been promoting it. The same survey found that the majority of Indonesian respondents had purchased an item or product because it had been endorsed by an influencer.
Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201190/indonesia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201190/indonesia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. (2023). Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201190/indonesia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight. "Reasons for Purchasing Products That Were Endorsed by Influencers in Indonesia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201190/indonesia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
Rakuten Insight, Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by age group Statista, https://www.statista.com/statistics/1201190/indonesia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/ (last visited December 22, 2024)
Reasons for purchasing products that were endorsed by influencers in Indonesia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201190/indonesia-reasons-for-buying-products-endorsed-by-influencers-by-age-group/
