During a survey carried out in 2020 among marketers from Germany, United Kingdom, and the United States, more than a fifth said that online advertising in general was the platform with highest influencer marketing return on investment (ROI). YouTube and Instagram ranked second, both with 18 percent.
Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020
Characteristic
Share of responding marketers
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Influencer Orchestration Network. (November 16, 2020). Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network. "Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020." Chart. November 16, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network. (2020). Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network. "Platforms with Highest Influencer Marketing Return on Investment (Roi) According to Professionals in Germany, The United Kingdom, and The United States as of August 2020." Statista, Statista Inc., 16 Nov 2020, https://www.statista.com/statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network, Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020 Statista, https://www.statista.com/statistics/1201174/influencer-marketing-roi/ (last visited August 24, 2024)
Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020 [Graph], Influencer Orchestration Network, November 16, 2020. [Online]. Available: https://www.statista.com/statistics/1201174/influencer-marketing-roi/