According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 73 percent respondents in Indonesia aged 25 to 34 years stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in Indonesia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group Statista, https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/ (last visited December 22, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
