According to a survey on social media influencers conducted by Rakuten Insight in May 2023, approximately 73 percent respondents in Indonesia aged 25 to 34 years stated that they had purchased an item or product because it had been endorsed by an influencer. The same survey found that the majority of Indonesian respondents followed at least one influencer on social media.
Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group
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Rakuten Insight. (June 12, 2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight. "Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight. (2023). Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight. "Share of People Who Have Purchased An Item or Product Because It Was Endorsed by An Influencer in Indonesia as of May 2023, by Age Group." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
Rakuten Insight, Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group Statista, https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/ (last visited November 21, 2024)
Share of people who have purchased an item or product because it was endorsed by an influencer in Indonesia as of May 2023, by age group [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201159/indonesia-influencer-impact-on-buyer-behavior-by-age-group-2020/
