During a survey carried out in 2020 among influencers from Germany, the United Kingdom, and the United States, a quarter of the influencers interviewed said that they felt it was important for them to partner with brands that shared their moral values on such topics as diversity, environmental protection or social problems.
Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020
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Statista. (November 16, 2020). Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1201065/influencers-brands-values/
Statista. "Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020." Chart. November 16, 2020. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1201065/influencers-brands-values/
Statista. (2020). Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1201065/influencers-brands-values/
Statista. "Share of Influencers Who Found It Important to Partner with Brands That Matched Their Moral Values in Germany, The United Kingdom, and The United States as of August 2020." Statista, Statista Inc., 16 Nov 2020, https://www.statista.com/statistics/1201065/influencers-brands-values/
Statista, Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020 Statista, https://www.statista.com/statistics/1201065/influencers-brands-values/ (last visited December 23, 2024)
Share of influencers who found it important to partner with brands that matched their moral values in Germany, the United Kingdom, and the United States as of August 2020 [Graph], Statista, November 16, 2020. [Online]. Available: https://www.statista.com/statistics/1201065/influencers-brands-values/
