E-commerce penetration rate in Latin America 2023, by country

Published by Statista Research Department, Dec 10, 2024
In 2023, Brazil had the highest e-commerce penetration in the region, with nine out of ten individuals having made at least one purchase online in the previous 12 months. In Chile, 87 percent shopped online, compared to 72 percent in Mexico and 60 percent in Peru.

Share of e-commerce consumers in selected Latin American countries as of 2023

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Release date

August 2023

Region

LAC

Survey time period

August 2023

Special properties

made at leas one online purchase in the past year

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Overview

7

Segments

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Companies

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Consumption

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Mobile commerce

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Further related statistics

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Topics

E-commerce in Latin AmericaSocial commerce in Latin AmericaOnline marketplaces in Latin AmericaE-commerce in BrazilE-commerce in Mexico
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