Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by Rakuten Insight in May 2023, about 89 percent of female respondents who had followed at least one influencer on social media said that they had purchased the products endorsed by the influencer. A large proportion of these respondents did so because they were convinced by the promotion from the influencer.
Impact of social media influencers on purchasing in China as of May 2023, by gender
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Rakuten Insight. (June 15, 2023). Impact of social media influencers on purchasing in China as of May 2023, by gender [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1200689/china-gender-difference-in-influencers-impact-on-purchasing/
Rakuten Insight. "Impact of social media influencers on purchasing in China as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1200689/china-gender-difference-in-influencers-impact-on-purchasing/
Rakuten Insight. (2023). Impact of social media influencers on purchasing in China as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1200689/china-gender-difference-in-influencers-impact-on-purchasing/
Rakuten Insight. "Impact of Social Media Influencers on Purchasing in China as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1200689/china-gender-difference-in-influencers-impact-on-purchasing/
Rakuten Insight, Impact of social media influencers on purchasing in China as of May 2023, by gender Statista, https://www.statista.com/statistics/1200689/china-gender-difference-in-influencers-impact-on-purchasing/ (last visited December 18, 2024)
Impact of social media influencers on purchasing in China as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1200689/china-gender-difference-in-influencers-impact-on-purchasing/
