Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about 65 percent of female respondents had followed at least one influencer on social media, a bit higher than their male counterparts. The survey also found that female consumers were more prompted to purchase the products endorsed by the influencer than male consumers.
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender
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Rakuten Insight. (June 15, 2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1200661/hong-kong-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight. "Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1200661/hong-kong-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight. (2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1200661/hong-kong-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight. "Share of Respondents following at Least One Influencer on Social Media in Hong Kong as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1200661/hong-kong-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight, Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender Statista, https://www.statista.com/statistics/1200661/hong-kong-influencer-following-rate-on-social-media-by-gender/ (last visited November 23, 2024)
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1200661/hong-kong-influencer-following-rate-on-social-media-by-gender/
