Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by Rakuten Insight in May 2023, about 89 percent of female respondents had followed at least one influencer on social media, a bit higher than their male counterparts. The survey also found that Chinese female consumers were more prompted to purchase the products endorsed by the influencer than male consumers.
Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender
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Rakuten Insight. (June 15, 2023). Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight. "Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender." Chart. June 15, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight. (2023). Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight. "Share of Chinese Respondents following at Least One Influencer on Social Media as of May 2023, by Gender." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
Rakuten Insight, Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender Statista, https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/ (last visited December 22, 2024)
Share of Chinese respondents following at least one influencer on social media as of May 2023, by gender [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1200657/china-influencer-following-rate-on-social-media-by-gender/
