Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about 75 percent of respondents from Taiwan had followed at least one influencer on social media and slightly more than half of them said that they had purchased the products endorsed by the influencer.
Share of respondents following at least one influencer on social media in Taiwan as of May 2023
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Rakuten Insight. (June 15, 2023). Share of respondents following at least one influencer on social media in Taiwan as of May 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1200653/taiwan-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of respondents following at least one influencer on social media in Taiwan as of May 2023." Chart. June 15, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1200653/taiwan-influencer-following-rate-on-social-media/
Rakuten Insight. (2023). Share of respondents following at least one influencer on social media in Taiwan as of May 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1200653/taiwan-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of Respondents following at Least One Influencer on Social Media in Taiwan as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1200653/taiwan-influencer-following-rate-on-social-media/
Rakuten Insight, Share of respondents following at least one influencer on social media in Taiwan as of May 2023 Statista, https://www.statista.com/statistics/1200653/taiwan-influencer-following-rate-on-social-media/ (last visited December 21, 2024)
Share of respondents following at least one influencer on social media in Taiwan as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1200653/taiwan-influencer-following-rate-on-social-media/
