Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about 63 percent of respondents from Hong Kong had followed at least one influencer on social media and slightly more than half of them said that they had purchased the products endorsed by the influencer.
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023
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Rakuten Insight. (June 15, 2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023 [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of respondents following at least one influencer on social media in Hong Kong as of May 2023." Chart. June 15, 2023. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
Rakuten Insight. (2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of Respondents following at Least One Influencer on Social Media in Hong Kong as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
Rakuten Insight, Share of respondents following at least one influencer on social media in Hong Kong as of May 2023 Statista, https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/ (last visited November 05, 2024)
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
