Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a consumer survey conducted by Rakuten Insight in May 2023, about 63 percent of respondents from Hong Kong had followed at least one influencer on social media and slightly more than half of them said that they had purchased the products endorsed by the influencer.
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 15, 2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of respondents following at least one influencer on social media in Hong Kong as of May 2023." Chart. June 15, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
Rakuten Insight. (2023). Share of respondents following at least one influencer on social media in Hong Kong as of May 2023. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of Respondents following at Least One Influencer on Social Media in Hong Kong as of May 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
Rakuten Insight, Share of respondents following at least one influencer on social media in Hong Kong as of May 2023 Statista, https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/ (last visited November 23, 2024)
Share of respondents following at least one influencer on social media in Hong Kong as of May 2023 [Graph], Rakuten Insight, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1200650/hong-kong-influencer-following-rate-on-social-media/
