Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by Rakuten Insight in May 2023, about 87 percent of respondents had followed at least one influencer on social media and a majority of them said that they had purchased the products endorsed by the influencer.
Share of Chinese respondents following at least one influencer on social media as of May 2023
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Rakuten Insight. (June 12, 2023). Share of Chinese respondents following at least one influencer on social media as of May 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of Chinese respondents following at least one influencer on social media as of May 2023." Chart. June 12, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/
Rakuten Insight. (2023). Share of Chinese respondents following at least one influencer on social media as of May 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of Chinese Respondents following at Least One Influencer on Social Media as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/
Rakuten Insight, Share of Chinese respondents following at least one influencer on social media as of May 2023 Statista, https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/ (last visited November 21, 2024)
Share of Chinese respondents following at least one influencer on social media as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/
