Influencer marketing has been quite effective in boosting brand awareness and generating sales. According to a Chinese consumer survey conducted by Rakuten Insight in May 2023, about 87 percent of respondents had followed at least one influencer on social media and a majority of them said that they had purchased the products endorsed by the influencer.
Share of Chinese respondents following at least one influencer on social media as of May 2023
Characteristic
Share of respondents
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (June 12, 2023). Share of Chinese respondents following at least one influencer on social media as of May 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of Chinese respondents following at least one influencer on social media as of May 2023." Chart. June 12, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/
Rakuten Insight. (2023). Share of Chinese respondents following at least one influencer on social media as of May 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/
Rakuten Insight. "Share of Chinese Respondents following at Least One Influencer on Social Media as of May 2023." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/
Rakuten Insight, Share of Chinese respondents following at least one influencer on social media as of May 2023 Statista, https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/ (last visited August 24, 2024)
Share of Chinese respondents following at least one influencer on social media as of May 2023 [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1200596/china-influencer-following-rate-on-social-media/