The media content market in Japan was valued at 12.5 trillion Japanese yen in 2021. After a slight decrease in the previous year, the market continued to grow again.
Segments of the media content market
The media content market consists of the three segments video-based, audio-based, and text-based content. A comparison of the segments shows that video-based content makes up the largest part of the market in Japan, followed by text-based content. Video-based content includes, among others, movies, game software, and terrestrial TV programs, while audio-based content mainly includes music and radio programs. Text-based content includes products like newspapers, comics, magazines, and books. According to a breakdown of the market by medium, terrestrial television TV programs are the largest medium in Japan. The media content market also includes the online media content market, which accounted for more than 43 percent of the media content market size in 2021.
Advertising in Japan
Japan’s media industry exists alongside a highly creative advertising industry. The total advertising expenditure in Japan amounts to several trillion yen on a yearly basis, making it one of the largest advertising markets worldwide. Within Japan, the internet is the largest advertising medium. After several years of strong growth, it passed the threshold of two trillion yen in 2019, overtaking television as the leading advertising medium for the first time during that year. While traditional media tends to record declining advertising spending year on year, the internet greatly contributed to the growth of the advertising market observed throughout most of the 2010s. Traditional media companies, such as radio and television broadcasters, increasingly manage to tap into the growing online advertising market by positioning themselves as carriers of online advertisements.
Value of the media content market in Japan from 2014 to 2021
(in trillion Japanese yen)
Characteristic
Market size in trillion Japanese yen
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The media content market consists of three different segments: video-based content, audio-based content, and text-based content.
Video-based content includes movies, videos, terrestrial TV programs, satellite and cable TV programs, game software, and original internet video-based content.
Audio-based content includes music, radio programs, and original internet audio-based content.
Text-based content includes newspaper articles, comics, magazines, books, database information, and original internet text-based content.
100 Japanese yen equal 0.69 U.S. dollars or 0.64 euros as of July 2023.
Data prior to 2017 come from previous reporting.
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Ministry of Internal Affairs and Communications (Japan). (June 23, 2023). Value of the media content market in Japan from 2014 to 2021 (in trillion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1199824/japan-media-content-market-size/
Ministry of Internal Affairs and Communications (Japan). "Value of the media content market in Japan from 2014 to 2021 (in trillion Japanese yen)." Chart. June 23, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1199824/japan-media-content-market-size/
Ministry of Internal Affairs and Communications (Japan). (2023). Value of the media content market in Japan from 2014 to 2021 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1199824/japan-media-content-market-size/
Ministry of Internal Affairs and Communications (Japan). "Value of The Media Content Market in Japan from 2014 to 2021 (in Trillion Japanese Yen)." Statista, Statista Inc., 23 Jun 2023, https://www.statista.com/statistics/1199824/japan-media-content-market-size/
Ministry of Internal Affairs and Communications (Japan), Value of the media content market in Japan from 2014 to 2021 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/1199824/japan-media-content-market-size/ (last visited July 22, 2024)
Value of the media content market in Japan from 2014 to 2021 (in trillion Japanese yen) [Graph], Ministry of Internal Affairs and Communications (Japan), June 23, 2023. [Online]. Available: https://www.statista.com/statistics/1199824/japan-media-content-market-size/