Share of Pop Mart's WeChat Mini Program users China in 2020, by age group

Published by
Lai Lin Thomala,
Dec 12, 2022
As of October 2020, around 47 percent of Pop Mart's WeChat Mini Program users in China were 30 years old or younger. Pop Mart is a global leading pop toy manufacturer, which sells collectible figures. The pop toy industry in China was estimated to reach 76 billion yuan in 2024.

Distribution of Pop Mart's WeChat Mini Program users in China as of October 2020, by age group

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Release date

January 2021

Region

China

Survey time period

October 2020

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