As of November 2020, nearly 79 percent of the Gen Z online shoppers in China used Mobile Taobao, an e-commerce app operated by Alibaba. Meanwhile, the second-hand fashion retailing app Dewu became popular among young Chinese online shoppers, with a penetration rate of 6.8 percent.
Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform
Generation-Z in this report refers to people born in 1995 or after.
The penetration rate was calculated by the number of active users who used a specific e-commerce service divided by the total number of active e-commerce users.
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QuestMobile. (January 12, 2021). Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
QuestMobile. "Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform." Chart. January 12, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
QuestMobile. (2021). Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
QuestMobile. "Penetration Rate of Online Shopping Apps among Generation Z Active Users in China as of November 2020, by Platform." Statista, Statista Inc., 12 Jan 2021, https://www.statista.com/statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
QuestMobile, Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform Statista, https://www.statista.com/statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/ (last visited December 21, 2024)
Penetration rate of online shopping apps among Generation Z active users in China as of November 2020, by platform [Graph], QuestMobile, January 12, 2021. [Online]. Available: https://www.statista.com/statistics/1199354/china-penetration-rate-of-ecommerce-apps-among-genz-internet-users/
