Influencer marketing penetration rate in the U.S. 2020-2025

Published by Statista Research Department, Dec 10, 2024
In 2021, 69.7 percent of U.S. marketers in companies larger than 100 employees were expected to use influencers for marketing purposes. On the global level, the influencer marketing market was valued at 13.8 billion U.S. dollars in 2021.

Influencer marketing usage rate in the United States from 2020 to 2025

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Release date

December 2021

Region

United States

Survey time period

2020

Special properties

among companies with 100+ employees; including both paid and unpaid partnerships between brands and influencers

Supplementary notes

* Forecast.

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Statistics on " Influencer marketing in the United States "

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Other statistics that may interest you Influencer marketing in the United States

Overview

7

Budget & costs

5

Doing business

8

Market leaders

7

Spotlight: TikTok influencer marketing

8

Consumer perspective

8

Further related statistics

14

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Topics

Influencer marketing in the U.S.Social media advertising and marketing worldwideInstagram advertising and marketingContent marketingInfluencer marketing worldwide
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$0 USD
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