During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 26 percent of respondents stated that mainstream journalists were the single most effective type of influencers; for 25 percent, everyday consumers were the most effective.
Most effective types of influencers according to communications professionals in the United States as of September 2020
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Cision. (November 12, 2020). Most effective types of influencers according to communications professionals in the United States as of September 2020 [Graph]. In Statista. Retrieved January 02, 2025, from https://www.statista.com/statistics/1196772/most-effective-types-influencers-usa/
Cision. "Most effective types of influencers according to communications professionals in the United States as of September 2020." Chart. November 12, 2020. Statista. Accessed January 02, 2025. https://www.statista.com/statistics/1196772/most-effective-types-influencers-usa/
Cision. (2020). Most effective types of influencers according to communications professionals in the United States as of September 2020. Statista. Statista Inc.. Accessed: January 02, 2025. https://www.statista.com/statistics/1196772/most-effective-types-influencers-usa/
Cision. "Most Effective Types of Influencers According to Communications Professionals in The United States as of September 2020." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1196772/most-effective-types-influencers-usa/
Cision, Most effective types of influencers according to communications professionals in the United States as of September 2020 Statista, https://www.statista.com/statistics/1196772/most-effective-types-influencers-usa/ (last visited January 02, 2025)
Most effective types of influencers according to communications professionals in the United States as of September 2020 [Graph], Cision, November 12, 2020. [Online]. Available: https://www.statista.com/statistics/1196772/most-effective-types-influencers-usa/