During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 73 percent of respondents selected mainstream jounalists as one of the four most effective types of influencers; everyday consumer were picked as one of top four by 64 percent of respondents.
Effectiveness of selected types of influencers according to communications professionals in the United States as of September 2020
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Cision. (November 12, 2020). Effectiveness of selected types of influencers according to communications professionals in the United States as of September 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1196771/effectiveness-types-influencers-usa/
Cision. "Effectiveness of selected types of influencers according to communications professionals in the United States as of September 2020." Chart. November 12, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1196771/effectiveness-types-influencers-usa/
Cision. (2020). Effectiveness of selected types of influencers according to communications professionals in the United States as of September 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1196771/effectiveness-types-influencers-usa/
Cision. "Effectiveness of Selected Types of Influencers According to Communications Professionals in The United States as of September 2020." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1196771/effectiveness-types-influencers-usa/
Cision, Effectiveness of selected types of influencers according to communications professionals in the United States as of September 2020 Statista, https://www.statista.com/statistics/1196771/effectiveness-types-influencers-usa/ (last visited December 22, 2024)
Effectiveness of selected types of influencers according to communications professionals in the United States as of September 2020 [Graph], Cision, November 12, 2020. [Online]. Available: https://www.statista.com/statistics/1196771/effectiveness-types-influencers-usa/
