During a 2020 survey carried out among senior level communications and marketing professionals in the United States, 54 percent of responding in-house professionals stated that it was not at all important to use payment of influencers as influencer strategy. The same was true for 19 percent of respondents working in agencies.
Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020, by type of professional
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Cision. (November 12, 2020). Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020, by type of professional [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1196156/importance-paid-influencer-marketing-agency-in-house-usa/
Cision. "Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020, by type of professional." Chart. November 12, 2020. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1196156/importance-paid-influencer-marketing-agency-in-house-usa/
Cision. (2020). Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020, by type of professional. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1196156/importance-paid-influencer-marketing-agency-in-house-usa/
Cision. "Importance of Paying Influencers in The Influencer Strategies of Communications Professionals in The United States as of September 2020, by Type of Professional." Statista, Statista Inc., 12 Nov 2020, https://www.statista.com/statistics/1196156/importance-paid-influencer-marketing-agency-in-house-usa/
Cision, Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020, by type of professional Statista, https://www.statista.com/statistics/1196156/importance-paid-influencer-marketing-agency-in-house-usa/ (last visited October 02, 2024)
Importance of paying influencers in the influencer strategies of communications professionals in the United States as of September 2020, by type of professional [Graph], Cision, November 12, 2020. [Online]. Available: https://www.statista.com/statistics/1196156/importance-paid-influencer-marketing-agency-in-house-usa/