Market size of digital reading sector in China 2016-2020, by segment

Published by
Lai Lin Thomala,
Jun 23, 2023
The market size of China's digital reading business grew steadily to 35 billion yuan with about 494 million users in 2020. Most of the Chinese consumers spent less than 50 yuan a month on digital reading platforms, like Zhangyue and QQ Reader.

Market size of digital reading industry in China from 2016 to 2020, by segment (in billion yuan)

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Release date

August 2021

Region

China

Survey time period

2016 to 2020

Supplementary notes

One yuan equals approximately 0.16 U.S. dollars and 0.13 euros (as of October 2021).

The market size includes revenues from subscriptions, copyright, electronic hardware, advertising, and other sources.

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