From the first quarter of 2019 to the first quarter of 2020, food and beverage advertisers were the largest revenue source of the new media marketing business, accounting for nearly a quarter of the total ad spending. As online video and streaming usage has been rising, video content platforms, such as TikTok, Kuaishou, and Bilibili, have become other alternatives to social media for online advertisers in China.
Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers
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iResearch. (November 17, 2020). Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
iResearch. "Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers." Chart. November 17, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
iResearch. (2020). Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
iResearch. "Share of Marketing Investment Spent by Advertisers on New Media Platforms in China between 1st Quarter of 2019 and 1st Quarter of 2020, by Industry of Advertisers." Statista, Statista Inc., 17 Nov 2020, https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
iResearch, Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers Statista, https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/ (last visited November 23, 2024)
Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers [Graph], iResearch, November 17, 2020. [Online]. Available: https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
