From the first quarter of 2019 to the first quarter of 2020, food and beverage advertisers were the largest revenue source of the new media marketing business, accounting for nearly a quarter of the total ad spending. As online video and streaming usage has been rising, video content platforms, such as TikTok, Kuaishou, and Bilibili, have become other alternatives to social media for online advertisers in China.
Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers
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iResearch. (November 17, 2020). Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
iResearch. "Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers." Chart. November 17, 2020. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
iResearch. (2020). Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
iResearch. "Share of Marketing Investment Spent by Advertisers on New Media Platforms in China between 1st Quarter of 2019 and 1st Quarter of 2020, by Industry of Advertisers." Statista, Statista Inc., 17 Nov 2020, https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
iResearch, Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers Statista, https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/ (last visited December 24, 2024)
Share of marketing investment spent by advertisers on new media platforms in China between 1st quarter of 2019 and 1st quarter of 2020, by industry of advertisers [Graph], iResearch, November 17, 2020. [Online]. Available: https://www.statista.com/statistics/1195749/china-industries-spending-the-most-on-new-media-marketing-by-market-share/
