Marketing tasks requiring a creative approach were most commonly outsourced in companies in Russia in 2020. In the technology and electronics sector, creative tasks were outsourced by 76 percent of enterprises. The segment was also the leader in outsourcing media buying.
Share of companies outsourcing marketing tasks in Russia in 2020, by sector and task
Characteristic
FMCG
Automotive
Technology and electronics
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* The respondents represented 62 companies. By profile, 92 percent of surveyed companies were offline. Two thirds of respondents were engaged in FMCG, cars, medicines, electronics, etc, 18 percent were online and offline retailers, primarily food retailers, and 11 percent were various service providers, such as airlines and telecommunication companies.
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Data Insight (RU). (December 29, 2020). Share of companies outsourcing marketing tasks in Russia in 2020, by sector and task [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1194981/marketing-outsourcing-in-companies-by-type-russia/
Data Insight (RU). "Share of companies outsourcing marketing tasks in Russia in 2020, by sector and task." Chart. December 29, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1194981/marketing-outsourcing-in-companies-by-type-russia/
Data Insight (RU). (2020). Share of companies outsourcing marketing tasks in Russia in 2020, by sector and task. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1194981/marketing-outsourcing-in-companies-by-type-russia/
Data Insight (RU). "Share of Companies Outsourcing Marketing Tasks in Russia in 2020, by Sector and Task." Statista, Statista Inc., 29 Dec 2020, https://www.statista.com/statistics/1194981/marketing-outsourcing-in-companies-by-type-russia/
Data Insight (RU), Share of companies outsourcing marketing tasks in Russia in 2020, by sector and task Statista, https://www.statista.com/statistics/1194981/marketing-outsourcing-in-companies-by-type-russia/ (last visited July 22, 2024)
Share of companies outsourcing marketing tasks in Russia in 2020, by sector and task [Graph], Data Insight (RU), December 29, 2020. [Online]. Available: https://www.statista.com/statistics/1194981/marketing-outsourcing-in-companies-by-type-russia/
