Mexico: interactions with branded content on Instagram 2020, by industry

Published by
Tiago Bianchi,
May 12, 2022
As of November 2020, e-commerce in Mexico accounted for nearly 19 percent of branded interactions (comments, shares, and likes) on Instagram. In contrast to Facebook, the categories of vehicle, accommodation, and sports, accounted altogether for nearly a quarter of all interactions with branded content on the photo and video sharing social network platform.

Distribution of interactions with branded content on Instagram in Mexico in 2020, by industry

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Sources

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Release date

November 2020

Region

Mexico

Survey time period

November 2020**

Supplementary notes

* The source does not provide any information regarding missing percentage points to 100 percent.
** The source does not specify the date of the survey. The date given is the one of release.

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