French consumers' main reasons to abandon their shopping cart 2020, by shipping issue

The e-commerce business is in constant innovation. And with the actual conditions under the lockdown in France in 2020, many consumers have turned to online shopping. As the delivery process is a key element of the shopping journey, the source wanted to determine which shipping issues French consumers encountered, that made them abandon their online shopping carts. The main reason were high delivery costs, for 44 percent of the respondents. The long delivery times were also a determining factor for 28 percent of people to abandon their purchase.

Delays and delivery demands of French consumers

As most French people are willing to wait between three to five days for their deliveries, 30 percent of them can even wait for six days or more. However, with the outbreak of the COVID-19 virus at the beginning of 2020, delays of delivery were reported by all big e-commerce players such as Amazon and grocery retailers such as Auchan or E.Leclerc. Delays of 10 days or more were the most common at the end of April and May 2020. Adjusting to the rise in demand, the market share for home delivery an Drive services as evolved and will continue to do so in the future, much to the satisfaction of the French.

Key changes in delivery and payments

Insights have not only been gained in the logistics and delivery sector, where marketers have come up with more shipment incentives (i.e. lower delivery costs, interesting promotions, and lower minimum order values), but the virus has also revived innovation for new payment methods.
While e-commerce payments are already quite common and widely adopted, e-wallets and QR codes were of interest for the French population in 2020. And with the merge of social media platforms and e-commerce functions, it is not long before French people build enough trust to pay through social media.