As of November 2020, among advertising e-mails in selected categories in Mexico, retail was the one with the highest open rate and click-through rate (CTR), with an average of 21.7 percent and 3.1 percent, respectively. While media ranked second in terms of open rate, education held this position in terms of CTR.
Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020
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* The source does not specify the date of the survey. The date given is the one of release.
The source defines the click-through rate (CTR) as the number of clicks that a call to action (CTA) obtains with respect to its number of impressions, and the open rate as the percentage of users who have opened an email.
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BlackSip. (November 13, 2020). Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
BlackSip. "Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020." Chart. November 13, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
BlackSip. (2020). Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
BlackSip. "Average Open Rate and Click-through Rate of Selected Advertising E-mail Categories in Mexico in 2020." Statista, Statista Inc., 13 Nov 2020, https://www.statista.com/statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
BlackSip, Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020 Statista, https://www.statista.com/statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/ (last visited July 22, 2024)
Average open rate and click-through rate of selected advertising e-mail categories in Mexico in 2020 [Graph], BlackSip, November 13, 2020. [Online]. Available: https://www.statista.com/statistics/1193810/average-open-click-through-rates-advertising-email-categories-mexico/
