Leading topics for podcasts China 2020

Published by
Lai Lin Thomala,
Dec 15, 2020
A survey on Chinese podcast listeners conducted in March 2020 showed that the most popular topic for podcasts among Chinese listeners was entertainment and art, including music, films, TV, literature, and art, with more than 60 percent of the respondents being interested in it. Stories of personal development or individual experience was the second most popular topic for podcasts, followed by social science.

Most popular topics for podcasts among Chinese listeners as of March 2020

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Source

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Release date

May 2020

Region

China

Survey time period

March 2020

Number of respondents

977 respondents

Special properties

among respondents who have listened to podcasts at least once in the past half year were eligible to participate in this survey

Method of interview

Online survey

Supplementary notes

"Chinese podcast" was defined as a podcast in Chinese.
The question was phrased by the source as follows: "Which categories/topics are you most interested in? (Max. 5 answers)"

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Overview

4

United Kingdom

7

Germany

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France

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Nordics

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Eastern Europe

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Southern Europe

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Podcast advertising

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