Popular formats of podcast shows China 2020

Published by
Lai Lin Thomala,
Dec 15, 2020
According to a survey on Chinese podcast listeners conducted in March 2020, the most popular format of podcast shows was conversational or chatcast. The second most popular format among Chinese listeners was one-on-one interview, followed by a one-person show format.

Popular formats of podcast shows among Chinese listeners as of March 2020

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Release date

May 2020

Region

China

Survey time period

March 2020

Number of respondents

977 respondents

Special properties

among respondents who have listened to podcasts at least once in the past half year were eligible to participate in this survey

Method of interview

Online survey

Supplementary notes

"Chinese podcast" was defined as a podcast in Chinese.
The question was phrased by the source as follows: "Which format of podcasts do you listen to the most? (Max. 3 answers)"

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