According to a survey on Chinese podcast listeners conducted in March 2020, more than 70 percent of the respondents said that they discovered new podcasts via podcast apps. Searching the internet and discovering via WeChat or Weibo were also every popular ways to find out about new podcasts among Chinese listeners.
Leading information channels to discover new podcasts among Chinese listeners as of March 2020
among respondents who have listened to podcasts at least once in the past half year were eligible to participate in this survey
Method of interview
Online survey
Supplementary notes
"Chinese podcast" was defined as a podcast in Chinese.
The question was phrased by the source as follows: "How do you discover new podcasts or programs? (Max. 5 answers)"
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PodFest China. (May 12, 2020). Leading information channels to discover new podcasts among Chinese listeners as of March 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1192828/china-information-channels-to-discover-new-podcasts/
PodFest China. "Leading information channels to discover new podcasts among Chinese listeners as of March 2020." Chart. May 12, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1192828/china-information-channels-to-discover-new-podcasts/
PodFest China. (2020). Leading information channels to discover new podcasts among Chinese listeners as of March 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1192828/china-information-channels-to-discover-new-podcasts/
PodFest China. "Leading Information Channels to Discover New Podcasts among Chinese Listeners as of March 2020." Statista, Statista Inc., 12 May 2020, https://www.statista.com/statistics/1192828/china-information-channels-to-discover-new-podcasts/
PodFest China, Leading information channels to discover new podcasts among Chinese listeners as of March 2020 Statista, https://www.statista.com/statistics/1192828/china-information-channels-to-discover-new-podcasts/ (last visited December 22, 2024)
Leading information channels to discover new podcasts among Chinese listeners as of March 2020 [Graph], PodFest China, May 12, 2020. [Online]. Available: https://www.statista.com/statistics/1192828/china-information-channels-to-discover-new-podcasts/
