B2B tech buyers' responsiveness to vendors' marketing tactics 2020

Published by
Ahmed Sherif,
Jul 7, 2023
Business-to-business (B2B) technology buyers are least likely to respond to non-personalized messages as a marketing tactic. Digital event invitations and personalized messages are more likely generating buyers' interest.

Business-to-business (B2B) technology buyers' likeliness to respond to different vendor marketing tactics in 2020

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Release date

November 2020

Region

Worldwide

Survey time period

September 2020

Number of respondents

907 respondents

Special properties

Majority of respondents come from the United States

Method of interview

Online survey

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